Peekataboo
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Break the taboo
In modern British culture many topics around men's sexual health remain taboo. It's an area full of misconceptions and stigma, especially when it comes to Erection Difficulties.
Cialis® Together is on a mission to open up the conversation and break the taboo around men's sexual health and Erection Difficulties
Sometimes we can’t see what’s staring us in the face
Cialis® Together has created an experiential installation at Kings Cross Station in London to start opening the conversation around the condition. On closer inspection, you will notice our installation is created to spell out ED when looking at it from above.
Sometimes it’s just about a change of perspective.
#peekataboo
You can see below what people saw inside the peekataboo installation to help us break the taboo.
The Taboo
Myths and truths about men and intimacy
The Shock
What the data reveals
The Real Stories
Men opening up
Cialis® Together helps you respond naturally, when sexually aroused, for up to 36 hours
Available without prescription in-pharmacy or online
HOW IT WORKS
Join the conversation.
#peekataboo
Our commitment
The #peekataboo installation has been carefully crafted with sustainability in mind. Wherever possible, we have adapted to use reused, recycled, or recyclable materials. Additionally, materials have been hired rather than purchased solely for the installation. We're also bringing #peekataboo to different events across the UK getting more life out of this installation as we continue to break the stigma around ED. For more information about our commitment to sustainability please visit our page sustainability-at-sanofi.
MAT-XU-2302895 v1.0 August 2023